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Junior: Writing Your Way Ahead In Advertising. Thomas Kemeny, Jeff Goodby

Junior-Writing-Your-Way-Ahead-In.pdf
ISBN: 9781576879122 | 180 pages | 5 Mb

• Junior: Writing Your Way Ahead In Advertising
• Thomas Kemeny, Jeff Goodby
• Page: 180
• Format: pdf, ePub, fb2, mobi
• ISBN: 9781576879122
• Publisher: powerHouse Books

Ebook files download Junior: Writing Your Way Ahead In Advertising in English 9781576879122 by Thomas Kemeny, Jeff Goodby

There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy–everything from headlines to scripts to experiential activations–giving readers a lesson on a language we all thought we already knew.   This book is not a retrospective from some ad legend. It's a book that should be instantly useful for people starting out. A guide for the first few years at a place you'd actually want to work.   Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.   That's been done.   Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.

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In this New York Times bestseller, comedy legend Carol Burnett tells the Format Hardcover .. of being on the Great White Way; in fact, our junior writer was Neil Simon, whom we called “Doc. When Mike called the next day, he said , “Well, yes, I can see why you called, but I don't think the hour is the best way to go. Junior: Writing Your Way Ahead In Advertising - Business
Thomas Kemeny is a freelance copywriter based in New York City and sometimes Los Angeles if the weather is right. He began as an. Junior : Writing Your Way Ahead In Advertising - By Thomas - Target
Find product information, ratings and reviews for Junior : Writing Your Way Ahead in Advertising by Thomas Kemeny (Hardcover) online on Target.com. Junior: Writing Your Way Ahead In Advertising | powerHouse Books
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